Most companies treat their Careers page like a digital filing cabinet for HR compliance documents. In reality, it is one of the highest-stakes landing pages on your website. KWSM CEO Katie Wagner argues that to capture the best candidates, organizations must optimize their recruitment infrastructure with the same conversion-driven logic used for customer acquisition campaigns. Read the full guide to auditing your Careers page: https://lnkd.in/e_MXndFf
KWSM: a digital marketing agency
Advertising Services
Aliso Viejo, CA 4,838 followers
Brand Journalists using Inbound, Outbound and Nearbound tactics for lead generation.
About us
At KWSM, we use brand journalism to position our clients as market leaders, so they get in front of a wider audience, build warmer connections, and convert more leads. We’re not vendors, we’re business partners. We’re a hybrid of an agency and a consultancy, working to build a deep understanding of our clients’ businesses and helping them achieve operational goals. The company was born out of journalism, not tech. We believe that for effective lead generation, messaging and positioning is paramount – but few digital agencies focus on it. As brand journalists, we understand how to look at the big picture and create a holistic marketing strategy that incorporates Inbound, Outbound and Nearbound tactics. We’ve been doing this a long time, and the days of relying on a single tactic to produce results are over. That’s why we’ve built an in-house team of professionals who knows how to collaborate across disciplines. What Makes Us Different: • Holistic Marketing Approach • Brand Journalism Mindset • In-House Team • Strategy First, Tactics Second
- Website
-
http://www.kwsmdigital.com
External link for KWSM: a digital marketing agency
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Aliso Viejo, CA
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Social Media Marketing Plans, Social Media Training, Social Media Set-up & Management, Speaking Engagements, Blogs, Video, E-newsletters, Content Creation, Website Design, Content Optimization, digital marketing, SEO, digital strategy, content strategy, social media strategy, website development, social media coaching, public relations, influencer marketing, and digital advertising
Locations
-
Primary
Get directions
6 Journey
Suite 140
Aliso Viejo, CA 92656, US
-
Get directions
7000 Central Pkwy
Suite 1100
Atlanta, Georgia 30328, US
-
Get directions
1310 S 3rd St
Las Vegas, Nevada 89104, US
-
Get directions
San Diego, CA 92107, US
Employees at KWSM: a digital marketing agency
Updates
-
If you're looking for professional cost-effective video, KWSM's Video Studio Day is perfect for the professional in need of recording a handful of professional messages. Video content, whether on your website, social media, or both, can bring you closer to your prospect. Let your target audiences see and hear you online.
What if you could check 'Video Content' off your to-do list for the entire month? KWSM Video Studio Day is designed to create a month’s worth of authority-building content in a single 30-minute visit. We provide the strategy, the coaching, and the final edits. You walk away with video content to last all month long. Stop filming day-to-day. Get your month of content here: - August 19 in Orange County - August 21 in Atlanta - August 21 in San Diego Book your spot today: https://lnkd.in/e58n8YhD
-
What if you could check 'Video Content' off your to-do list for the entire month? KWSM Video Studio Day is designed to create a month’s worth of authority-building content in a single 30-minute visit. We provide the strategy, the coaching, and the final edits. You walk away with video content to last all month long. Stop filming day-to-day. Get your month of content here: - August 19 in Orange County - August 21 in Atlanta - August 21 in San Diego Book your spot today: https://lnkd.in/e58n8YhD
-
What is keeping your business from peak performance? Join KWSM CEO Katie Wagner and Coach Michael Conner, PMP, CSM of ActionCOACH North Georgia for a practical in-person workshop. Learn how to audit your business across the five critical metrics that dictate profitability: leads, conversion rate, transaction frequency, average purchase size, and operating margin. You will walk away with straightforward tactics to optimize each area and boost your bottom line. Friday, July 31st 8:00 am - 10:00 am 7000 Central Parkway, Atlanta 30338 First Floor Conference Center Register: https://lnkd.in/eSDc_x4Y
-
-
Success isn’t measured by the number of raw leads you generate; it’s measured by how many customers you can acquire, serve, and retain. KWSM VP of Strategy Jeffrey Soto recently sat down with Rich Cocuzzo of Sales Velocity Advisors to break down the business case for collaborative lead generation. Learn how to sync your inbound marketing data with real-world sales execution and operational capacity to build a predictable, sustainable revenue engine. Read more: https://lnkd.in/eJgnQCUX
-
-
Good content tells your story. It's authentic, client-focused, and addresses the issues your customers face daily. KWSM Director of Accounts Taylor David shares how this approach humanizes your company.
-
KWSM CEO Katie Wagner, pictured with Big Brothers Big Sisters of San Diego County CEO Tina Rose (Fox), attended the annual Big Brothers Big Sisters National Conference in Atlanta, GA.
-
-
You cannot build sustainable thought leadership on a fragmented digital foundation. KWSM VP of Operations Stephen Wagner explains why a unified online presence is the prerequisite for brand authority. From consistent branding and photography to a high-performing website and active social channels, your digital infrastructure must work in harmony to build trust and foster community engagement.