𝟏𝟖𝟎 𝐃𝐞𝐠𝐫𝐞𝐞𝐬 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 𝐈𝐓𝐒 𝐄𝐱𝐩𝐥𝐨𝐫𝐞𝐬 𝐌𝐂𝐨𝐫𝐩 (𝐌𝐚𝐫𝐤𝐏𝐥𝐮𝐬, 𝐈𝐧𝐜.)🌟
We are incredibly grateful to MARKPLUS, CORP. for welcoming us and sharing such an inspiring learning experience. A heartfelt thank you to the speakers for introducing us to the world of 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠, sharing practical frameworks, and providing valuable insights into how consultants solve real business challenges. It was a meaningful opportunity to broaden our perspective on 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠, 𝐩𝐫𝐨𝐛𝐥𝐞𝐦-𝐬𝐨𝐥𝐯𝐢𝐧𝐠, and the impact consulting creates across industries.
One of the biggest lessons we took away from this visit is that 𝐠𝐫𝐞𝐚𝐭 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 𝐢𝐬 𝐧𝐨𝐭 𝐨𝐧𝐥𝐲 𝐚𝐛𝐨𝐮𝐭 𝐟𝐢𝐧𝐝𝐢𝐧𝐠 𝐚𝐧𝐬𝐰𝐞𝐫𝐬, 𝐢𝐭 𝐢𝐬 𝐚𝐛𝐨𝐮𝐭 𝐚𝐬𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞𝐝 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬. Throughout the session, we learned that:
🔹 𝐄𝐯𝐞𝐫𝐲 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐚𝐭𝐢𝐨𝐧 𝐬𝐡𝐨𝐮𝐥𝐝 𝐛𝐞 𝐛𝐚𝐜𝐤𝐞𝐝 𝐛𝐲 𝐚 𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞𝐝 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤. From 𝟓𝐀 (𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬–𝐀𝐩𝐩𝐞𝐚𝐥–𝐀𝐬𝐤–𝐀𝐜𝐭–𝐀𝐝𝐯𝐨𝐜𝐚𝐭𝐞) and the 𝟒𝐂 𝐃𝐢𝐚𝐦𝐨𝐧𝐝 to the 𝟓𝐃 𝐦𝐚𝐜𝐫𝐨-𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬, each framework helps consultants understand problems from multiple perspectives before proposing solutions.
🔹 𝐒𝐭𝐫𝐨𝐧𝐠 𝐩𝐫𝐨𝐛𝐥𝐞𝐦-𝐬𝐨𝐥𝐯𝐢𝐧𝐠 𝐬𝐭𝐚𝐫𝐭𝐬 𝐰𝐢𝐭𝐡 𝐝𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐢𝐬𝐬𝐮𝐞. We learned the importance of developing an issue tree, identifying the key issue, applying MECE thinking, and building a pyramid structure so every recommendation remains logical, clear, and impactful.
🔹 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐛𝐞𝐠𝐢𝐧𝐬 𝐰𝐢𝐭𝐡 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭. Whether through market assessment, branding strategy, marketing strategy, or long-term business planning, every decision should be driven by data, customer insights, and industry trends.
🔹 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 𝐢𝐬 𝐰𝐡𝐞𝐫𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬, 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲, 𝐚𝐧𝐝 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐜𝐨𝐦𝐞 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫. Through the Omnihouse approach, we saw how marketing, technology, finance, and innovation can be integrated to deliver comprehensive solutions for clients.
🔹 𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐨𝐮𝐬 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐢𝐬 𝐭𝐡𝐞 𝐟𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐠𝐫𝐞𝐚𝐭 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭𝐬. Hearing the story of Hermawan Kartajaya and Philip Kotler reminded us that impactful ideas come from lifelong learning, curiosity, and the courage to continuously challenge conventional thinking.
Thank you once again for this valuable experience. We look forward to applying these frameworks and insights as we continue to grow into future consultants who create meaningful impact💡
