Experienced Marketer and Producer
San Francisco Bay Area
- Current
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- Director, Online Marketing at Lending Club
- Principal at Subterreign Media
- Past
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- Director, SEO & Associate Director, Web Analytics at Agency.com
- Web Programs Manager at PKWARE, Inc.
- Web Manager at Interwoven, Inc.
- Senior Web Designer and Developer at e-CT.com
- Recommended
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6 people have recommended Scott - Connections
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- Industry
- Marketing and Advertising
- Websites
Scott Reyns’s Summary
EXPERIENCE:
Senior Web Marketer with 10 years FT experience; total 14 years experience producing sites. A go-to specializing the enterprise/SMB technology and online advertising spaces with a solid grounding in strategic best practices and production management. Have built and managed various Web sites and corresponding teams from large to small. Strong tactical, methodical, analytical, leadership, creative and execution skills. Some freelance contracting and consulting experience.
Demonstrated experience in increasing qualified lead generation, and in specific program areas (examples: PPC ROI improvements, on and off-site SEO for improved ranking and qualified natural traffic, persuasion architecture for critical content areas to jump-start conversion rates).
Example accomplishments:
* Natural Google traffic increases of +120% in US and +200% international.
* Managing PPC ROI trends, and increasing percentages several fold (e.g. from 25% to 160% week over week, keeping CPCs safely below points of diminishing return per impressions and clicks volume etc.).
* Doubling shopping cart Visitor Close ratios.
* Whole-site redevelopments for multi-point optimization including Web Analytics software vendor selection, implementation, administration and workflow.
GOALS:
1) Pursuit of high-growth markets demanding visionary strategies, product offerings and value propositions. Immersion in high-intensity environments, among passionate, cultured multi-talents and thought leaders.
2) Continued career development as a commercial voice over actor and recording / performing artist.
Scott Reyns’s Specialties:
Metrics / Web analytics, SEO, SEM, globalization/localization, production management (technical and creative), e-Commerce administration, respective best practices, voice over.
Scott Reyns’s Experience
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Director, Online Marketing
Lending Club
(Privately Held; 11-50 employees; Financial Services industry)
November 2007 — Present (1 year 9 months)
Marketing strategies and tactics for leading social lending (a.k.a. P2P / people-to-people / peer-to-peer lending) firm: Leveraging primarily digital and interactive media, with supplemental support from and integration with traditional media.
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Principal
Subterreign Media
(Media Production industry)
June 1998 — Present (11 years 2 months)
Various freelance marketing and production work; primarily voice over / voice talent project. Services and placements include Web development, hosting/Webmastering, graphic design, fine and technical illustration, audio (soundtrack composition and production), video, multimedia, photography, film, print, writing and acting / spokesperson work. Customers have included ArioData, ABC, Annise, Applied Materials, Corda, Ryss, AVID / Digidesign, AVL Inc., Bunham-Murray Productions, Lumenis / CMG, Invisible Records, Iridex, Mack Avenue Records, Miramax, MTV, Namco Interactive, Streetsmart Communications, Sony and Symantec. Also includes original recording / performing artistry i.e. the independent industrial rock/pop band Stormdrain.
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Director, SEO & Associate Director, Web Analytics
Agency.com
(Public Company; 201-500 employees; OMC; Online Media industry)
November 2005 — November 2007 (2 years 1 month)
Senior SEO and Web Analytics consultant for top-tier interactive marketing and digital advertising agency. SEO services suite covers strategy, production and custom consultancies e.g. education and discovery sessions, best practices auditing, competitive analysis, keyword research, link baiting and building, content and social media optimization, security testing, reputation management, globalization stewardship and process automation. Web analytics, tracking, conversion optimization tools implementations and managements include various mid and high-end site-side platforms (Omniture, Visual Sciences / Websidestory and others) and ad servers (Atlas, Doubleclick). Clients range from B2B to B2C: Financial Services, Technology,CPG, Industrial/Manufacturing and Entertainment/Travel spaces.
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Web Programs Manager
PKWARE, Inc.
(Privately Held; 51-200 employees; Computer & Network Security industry)
September 2002 — October 2005 (3 years 2 months)
Web Marketing tactical management, production and programs development for pioneering security / compression software firm. Duties include management / development of corporate Web Properties (WWW, eStore, SalesTools and Product Management portals, Intranet, Extranet). SEM (PPC and on-site SEO), Web analytics, conversion optimization best practices for online campaigns. Also, enterprise Web/IT infrastructure (including Linux and Win-based Apache servers management and configuration), and associated workflows, values and methodologies. Other responsibilities include acquisition, management and coordination of production resources (designers, developers and writers). Foci include development of company branding to position it online as a new, innovative player in the enterprise security scene, as well as enterprise lead generation and e-Commerce revenue development and general administration. Also provided voice over for presentations e.g. online product demos.
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Web Manager
Interwoven, Inc.
(Public Company; 501-1000 employees; IWOV; Computer Software industry)
April 2000 — April 2002 (2 years 1 month)
Managed Webteam (designers, developers, application developers) within ECM leader’s Marketing department. Lead QA and development of all corporate Web sites (WWW and Partner Portals, Support Site, Intranet and internal Sales Tools sites, and Extranet for qualified prospects). Authored and executed various major projects such as product releases, site merges and acquisitions, and site redevelopments. Administered and supported content management practices throughout the enterprise using company’s flagship CMS, TeamSite. Published best practices whitepapers and promotional articles, from an internal customer perspective. Got directly involved in the sales cycle per SE requests to help provide validation during meetings with prospects. Directed CyberCafe (product demos and misc.) at company’s annual user conference, GearUp. Also provided voice over for presentations e.g. online product demos.
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Senior Web Designer and Developer
e-CT.com
(Privately Held; 11-50 employees; Internet industry)
June 1998 — April 2000 (1 year 11 months)
Designed/developed/supported various Web properties including corporate public site, and an international network of e-malls, stores, directories and localized city portals. Consumer and small business clientele. Designed and constructed commerce sites, showcasing company's proprietary 3D rendering tools, for clients across various verticals including Retail, Financial, Travel and other sectors. Close collaboration with engineers and designers on UI and back-end structures. Marketing coordination and production of advertising, promotional materials and merchandise. Direct work with customers and select media.
Additional Information
Scott Reyns’s Websites:
Scott Reyns’s Groups:
IAB Search Committee, Bay Area SEO Meetup
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Search Marketing Salon
Scott Reyns’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
