Kathryn Gritzmacher

Current

eFolio Program Specialist at Mesabi Range Community and Technical College
Owner at Rangebuzz.com
Freelance Marketing Consultant at W.A. Fisher Co.

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Past

Account Manager/Media Buyer at The JPG Group
Reservation Agent at Northwest Airlines

Education

University of Minnesota-Duluth
Eveleth-Gilbert

Recommended

4 people have recommended Kathryn

Connections

39 connections

Industry

Marketing and Advertising

Websites

Kathryn Gritzmacher’s Summary

Entrepreneur, creative marketer and freelance marketing consultant specializing in (ok..obsessed with) Internet marketing strategies: search engine optimization, SEM, social media marketing and various web marketing tactics. I have experience in web writing, blogging, market research, strategic marketing, media planning/negotiating, copy writing, client communications and sales. I'm very savvy using a variety of web aps and software. I consider myself highly resourceful and an excellent problem solver; I have taught myself how to use many a computer program, CMS platforms, HTML, basic CSS and SEM.

I enjoy sharing my expertise with businesses so they may implement Internet marketing strategies to gain quality sales leads, create measurable marketing campaigns and effectively connect with current and potential customers. I truly LOVE what I do! My passion for Internet marketing is not a JOB (I would never be satisfied with that); the challenges it brings truly excites me. I NEVER stop learning.

Kathryn Gritzmacher’s Specialties:

Internet marketing campaigns, search engine optimization, pay-per-click advertising, social media marketing, blog strategies, strategic marketing, direct marketing, branding, copy writing, web site writing, CMS platforms: Wordpress, Joomla!, MODx and others; Photoshop, Micorosoft Office, email marketing, Google analytics, Google Adwords, Clicktracks, Data analysis, HTML, WYSISYG layout tools, some CSS editing, Quickbooks, B2B sales

Kathryn Gritzmacher’s Experience

eFolio Program Specialist

Mesabi Range Community and Technical College

(Higher Education industry)

April 2008 — Present (1 year 4 months)

Develop and provide workshops, training and technical assistance to eFolio program partners and participants.

Research and contribute to technology use, upgrades and improvements.
* Implemented email marketing program using tracking software (iContact)
* Researched ways for eFolio to integrate with other social networking and Web 2.0 technologies

Assisted with the development, marketing, promotion and the eFolio Minnesota Program.
* Wrote eFolio Minnesota integrated marketing plan
* Created our web site: http://CareereFolioMinnesota.com
* Created ad copy and design for various marketing materials
* Contributed to overall branding and marketing goals and tactics
* Made various internet marketing recommendations to project manager

Participated in the following campus committees:
* Technology committee
* Entrepreneurship committee
* Web committee
* Publicity committee for the Higher Learning Commission
Owner

Rangebuzz.com

(Marketing and Advertising industry)

February 2007 — Present (2 years 6 months)

•Created, planned and executed the launch of RangeBuzz.com, an online guide to dining, nightlife, music and events on the Iron Range, Minnesota

•Became self-taught about search engine marketing, search engine optimization, keyword research, social media, social networking and pay-per-click advertising

•Use blogs and social media such as StumbleUpon, Facebook, MySpace, YouTube, Twitter and Del.ici.ous to share content, gain links and drive traffic to web site

•Sold over 50 paid subscriptions to bars and restaurants and instructed owners how to manage their own content; sold banner ads to various businesses

•Planned all media, advertising and marketing for RangeBuzz.com; handled all other related business functions

•Write weekly articles related to music, entertainment, dining, nightlife and community events

•Incorporated video to increase traffic and exposure for advertisers

•Publish a weekly e-newsletter to over 250 subscribers
Freelance Marketing Consultant

W.A. Fisher Co.

(Marketing and Advertising industry)

2007 — Present (2 years)
Account Manager/Media Buyer

The JPG Group

(Privately Held; 501-1000 employees; Marketing and Advertising industry)

March 2006 — May 2007 (1 year 3 months)

•Created integrated marketing plans and provided recommendations for clients

•Managed client projects which includes client communication and supervising the work of others

•Developed new business, identified new clients, and converted prospects to new clients

•Prepared proposals for projects

•Provided copy writing and editing for advertisements, television scripts, radio spots, press-releases and letters

•Researched, negotiated and placed media for clients
Reservation Agent

Northwest Airlines

(Public Company; 10,001 or more employees; NWA; Airlines/Aviation industry)

1999 — 2005 (6 years)

Kathryn Gritzmacher’s Education

University of Minnesota-Duluth

1996 — 2004
Eveleth-Gilbert

Additional Information

Kathryn Gritzmacher’s Websites:

Kathryn Gritzmacher’s Interests:

social media, blogging, interactive marketing, interactive advertising, gourmet cooking, search marketing, search engine optimization (SEO), new technology, building web sites, ice skating, hockey, consulting, entrepreneurship, education, community leadership, gadgets, drawing, graphic design, watching movies,

Kathryn Gritzmacher’s Groups:

Minnesota Interactive Marketing Association, Eveleth-Gilbert School Board, Eveleth City Park Commission, American Association of University Women, Laurentian Chamber of Commerce