
Business Owner, Senior Product Marketing Executive and General Manager
Washington D.C. Metro Area

Business Owner, Senior Product Marketing Executive and General Manager
Washington D.C. Metro Area
Senior Product Marketing Executive Overview
• Marketed 30 online products, services and social networks combined, used by 100s of millions of people and responsible for more than $100M of revenue
• Innovator in synchronous technology with patents pending for AOL products
• Envisioned, planned and built new lines of revenue for internet services companies
• Management of domestic and international staffs at AOL, Discovery Inc. and News Corp.
Core competencies: Business-priorities driven marketing; product alignment to consumer and partner needs; brand identity; viral marketing; channel development and creative development
(Internet industry)
July 2007 — Present (2 years 1 month)
KinMix Inc. is a provider of meta social networks and collaborative products. General marketing and business strategy consulting. Clients: Stave Inc.; Unitarian Universalist Church; SynapticMash; Discovery Communications Inc. and Saywire
(E-Learning industry)
2008 — March 2009 (1 year)
Responsibilities: Alignment of a social technology platform to serve the K20 academic market and knowledge industries; brand identity; strategy; PR; advertising; partnerships
o Exhibits, ads and PR pulled in 100 districts to Saywire and in reaching more than 150,000 educators and students within 4 months of debut
o Winner, Distinguished Achievement Award 2009 AEP
o Saywire named finalist for Rookie of the Year by EdNet
o Debuted at largest k20 tech trade show, garnering 900 trials
(Privately Held; E-Learning industry)
2006 — 2007 (1 year)
Responsibilities: Development of online version of the In2Books literacy program; ePals communication and community products; managed 15 staffers in Canada and the U.S.
o Hundreds of schools nationwide signed up for In2books at the seven-year-old company’s debut at an international reading conference
o Created product demo and worked with CEO and founder on brand identity.
(Public Company; TWX; Internet industry)
1999 — 2006 (7 years)
Responsibilities: Conceived and developed new premium services business for AOL Time Warner Inc. and launched billing system for premium subscriptions. Managed 14 reports and a group of 30 technologists, marketers, managers, and external vendors. The last of several positions at AOL responsible for tens of millions of dollars in revenue combined from instant messaging, social programming and products, and personal finance programming and services. (See full resume)
o Generated $3.5M in revenue in first full revenue year of products
o Established AOL in the elearning market and captured 175,000 paying customers
o Launched the first billing system that enabled AOL to sell to the internet at large and to sell products other than AOL subscriptions
o Negotiated revenue share deals that paid for partner development and met goals
o Leveraged AOL corp. communications for PR and media coverage by the New York Times and USA Today
(Privately Held; DISCA; Broadcast Media industry)
1998 — 1999 (1 year)
Led programming for Discovery.com; Animal Planet.Com; TLC.com. Introduced search engine to the network. Aligned online programming with broadcast programming
(Public Company; NWS; Entertainment industry)
1994 — 1998 (4 years)
Led the launch and development of TV Guide Entertainment Network, the combined web presence of Fox News, Fox Sports online, and TV Guide Online
(Newspapers industry)
1987 — 1994 (7 years)
Various reporting, editing and managerial posts at regional and national media and newspaper chains
MSJ , Media management and journalism , 1986 — 1987
Masters program , Art and Art Criticism , 1983 — 1984
BA , Art and economics , 1979 — 1982
Poetry, Writing, Travel, American Fine Craft Art & Furniture, Lithography, Opera, Classical Piano, Jazz, Cooking, Stave puzzle fanatic (if you are too, meet me at www.StavePuzzlenuts.com), Illustrators of children's books, "The Art of Possibility" by Rosamund and Benjamin Zander
• On advisory boards of PNN.com and BusinessRealtime.com
• Dirty Old Ladies of Software: Women executives/innovators in K12 software
• International Society for Technology in Education: Member
• Intel Innovators in Education Technology, 2008
• EdNet, multiple years
• International Reading Association: Member
• Medill School of Journalism Alumni, Northwestern Univ.
• 2009 Distinguished Achievement Award finalist, Amer. Assoc. of Educ. Publishers. Winner named: June 2009
• 2008 EdNet Rookie of the Year Finalist: most promising eleanring startup
• 2006 Greatest Product, iParenting Media for: StudyBuddy.com (search); AOL Writing Wizard; Step By Step Math; and Learning Games
• Finalist, 2005 Golden Lamp Tech Award, AEP.: AOL Writing Wizard
• Winner, 2005 Best Math Web Site, AEP Assoc.: Step By Step Math
• Pending Patent Applications:
--“Popularity Index” aka “AIM Fight”
--User-Control of Annotation of Digital Items
--Using a Participant List for invitations: On-Line Games
--Electronic Invitations for Online Games
--Leveraging Automated Agents for Chat
• Ohio Newspaper Awards, First Place, Dayton Daily News
• Publisher’s Award, Dayton Daily News