Writer at ReadWriteWeb
Richmond, Virginia Area
- Current
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- Writer at ReadWriteWeb
- Geek-At-Large at Rampagency
- Publisher at Juniper Press
- Past
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- Design, Marketing, & New Media at Icon Media Direct
- Editorial at SAGE Publications
- Editor for Advertising/Marketing at Juriscape
- Editor In Chief at Attorney In Progress
- Assistant Editor/Staff Writer at The SUN
- Education
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- Shenandoah University
- Recommended
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10 people have recommended Jolie - Connections
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307
connections
- Industry
- Online Media
- Websites
Jolie O'Dell’s Summary
Ten years' experience in media and tech; currently consulting and chronicling in the same spheres.
A watchable video blogger, an engaging writer, a forward-thinking marketer, and a tech-minded catalyst with human resources running deep and wide.
See http://JolieODell.com for more info, or visit the (under construction!) http://Rampagency.com.
Jolie O'Dell’s Specialties:
Online video, emerging media, marketing campaign management, graphic design, editing, writing, typesetting and page layout, Web design, music, criticism.
Jolie O'Dell’s Experience
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Writer
ReadWriteWeb
(Privately Held; Internet industry)
April 2009 — Present (4 months)
Cover breaking and developing news in the tech sphere.
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Geek-At-Large
Rampagency
(Online Media industry)
May 2008 — Present (1 year 3 months)
New media marketing consulting from a creative, collaborative collective of new and social media professionals, including developers, designers, idea folks, SEO peeps, and other catalysts.
Blogging, video blogging for enterprise websites. Writing, editing, design, Web design, SEO, marketing campaign management. Clients range from national retail brands and publications to personal friends and colleagues in the start-up Web sphere, from L.A.-based groups to international organizations.
Website by Secret Penguin coming soon! -
Publisher
Juniper Press
(Publishing industry)
September 2006 — Present (2 years 11 months)
Hiring and acquiring; writing, editing, designing, printing, distributing, marketing, and selling books and related promotional materials. Work with a staff of multidisciplinary creative professionals to coordinate monumental publishing and marketing endeavors on a shoestring budget.
Solely responsible for Web and marketing efforts, which take a back burner to Rampagency work these days. -
Design, Marketing, & New Media
Icon Media Direct
(Privately Held; Marketing and Advertising industry)
January 2008 — May 2008 (5 months)
Worked on advertising/marketing the agency itself as well as its high-profile national brand clients through traditional and new media channels. Included doing design and SEO copywriting and maintenance for the website; writing for and designing microsites, email and mobile campaigns, print ads, and other multimedia collateral for promotion; handing all PR efforts, including the creation of an online news room, the creation and maintenance of an agency blog, and writing for trade publications on new media marketing.
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Editorial
SAGE Publications
(Privately Held; Publishing industry)
February 2007 — December 2007 (11 months)
Editing, design/art review (especially to ensure that illustrations reflect text accurately), text and design corrections in InDesign, managing document flow, maintaining contact with authors and illustrators, participating in and creating marketing materials for a meeting to help introduce a new department of a respected, well-established publisher.
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Editor for Advertising/Marketing
Juriscape
(Privately Held; Internet industry)
February 2005 — December 2006 (1 year 11 months)
Ran direct mail, email, banner ad, affiliate, SMS, podcast, lead-generation, and any and all marketing campaigns, projects, and one-offs for Harrison Barnes, CEO.
Conducted thorough, intense, and aggressive PR/marketing efforts for two student loan companies. Wrote and edited single-edition magazines and weekly e-newsletters for these companies.
Produced and edited content for a number of legal-professions websites on a daily basis. Wrote copy and wrote, recorded, and edited podcasts.
Conducted a yearlong digital survey on paralegal education programs. Analyzed results. Wrote, published, and publicized a report, as well.
In addition to creating content for and driving traffic to scores of websites of the parent company, acted as a content creator, community builder, and standards/design analyst for startup niche social network. -
Editor In Chief
Attorney In Progress
(Privately Held; 501-1000 employees; Publishing industry)
February 2005 — December 2006 (1 year 11 months)
Developed and implemented three-year business plan, sales and marketing strategy, and budget. Courted investors and oversaw ad sales.
Developed concept and editorial content, commissioned and edited text and art submissions, and created and edited page layouts. Supervised editorial and design staff of fifteen employees. Arranged and directed staff meetings and training.
Prepared files for printing and arranged for printing and distribution.
Designed marketing materials and advertising. Traveled to trade shows and industry conferences to promote the magazine. -
Assistant Editor/Staff Writer
The SUN
(Publishing industry)
August 2000 — December 2004 (4 years 5 months)
Wrote and edited the news on a weekly basis.
Covered local meetings, politics, education, health, arts, crime, and any and all breaking news stories. Chased important people with a digital voice recorder. Asked the hard questions. Wrote quips I knew would make the EIC laugh, even though they'd never see print. Did some copyediting. Learned a bit about layout and publishing software. Did an election year graphic design. Won some awards. Stuck around long enough to earn myself a red pen and a nickname.
Jolie O'Dell’s Education
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Shenandoah University
Bachelor of Arts , Media Studies , 2000 — 2004
Graduated magna cum laude.
- Activities and Societies:
- Society for Collegiate Journalists (SU chapter Vice President)
Virginia Press Association
Alpha Chi (academic honors society)
Omicron Delta Kappa (leadership honors society)
Sigma Alpha Iota (professional society, Gamma Gamma chapter Editor)
GLBT Allies (Founder, 2001; President, 2002; Media Officer, 2003)
Additional Information
Jolie O'Dell’s Websites:
Jolie O'Dell’s Interests:
writing, reading, design, book publishing, typography, advertising and marketing, music, bass guitar, film, cooking, travel, rollerskating.
Jolie O'Dell’s Groups:
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On Startups - The Community For Entrepreneurs -
Electronic Retailer Magazine -
Richmond Ad Club -
Hi-Tech Ventures & Startups -
Digital Response Marketing Assoc. -
CREATIVE DESIGN PROS -
Graphic Designers Professional Group -
MOTM - Meeting of the Minds -
RichTech
Jolie O'Dell’s Honors:
B.A. magna cum laude
Excellence in Mass Communication, SU, 2003-2004
Excellence in Journalism, SU, 2003-2004
Best Contribution to Newspaper, SU, 2003-2004
First Place Award for Political Coverage, SCJ, 2004
First Place Award for News Series, VPA, 2002
Award for Feature Newswriting, VPA, 2003
Jolie O'Dell’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- reference requests
- getting back in touch
