Sr. Manager, Product Marketing & Social Media
San Francisco Bay Area
Sr. Manager, Product Marketing & Social Media
San Francisco Bay Area
My corporate experience has ranged from small startups to public companies and I have worked across nearly all aspects of customer facing roles including sales, professional services, training, product management and marketing.
Industry Background:
Automotive, Aerospace, Manufacturing, ECommerce, Software (Enterprise & SaaS), Online Gaming, Virtual Worlds, Dating and Online Content.
I have been involved in the sales process for Engineering Software, PLM Software, Data Management, Business Intelligence Tools, Billing, Payments, and Online Fraud.
Where I excel:
- Customer Interactions
- Industry Analysis
- Market Strategies
- Analyst & Investor Relations
- Collateral & Sales Tool Creation
- Competitive Analysis
- Internal Training
(Privately Held; Computer Software industry)
June 2008 — Present (1 year 2 months)
Primary Responsibilities include:
•Defining market requirements for the Vindicia solution, including analysis of different vertical segments
•Identification and authoring of sales tools ranging from competitive analysis to data sheets to product presentations
•Working closely with sales and product management to roll out pricing and packaging options and model different business scenarios
•Creation of sales training materials and roll out regular sales training for both direct sales team and channel partners
•Working closely with the rest of the marketing team to manage the product launch process
•Constantly refining and upgrading the company and solution messaging and positioning to reflect core differentiators and customer benefits