Shannon Swenson

Tech Services Account Manager at Powered

Austin, Texas Area

Current
  • Tech Services Account Manager at Powered, Inc.
  • Strategic Advisor at SQPN
Past
Education
  • The University of Texas at Austin - The Red McCombs School of Business
  • The University of Texas at Austin
  • The University of Texas at Arlington
Connections
494 connections
Industry
Online Media
Websites

Shannon Swenson’s Summary

Successful 12+ year Senior Interactive Producer / Digital Strategist across multiple industries and lines of business. Strong business acumen with a background in sales and technology. Positive, passionate and brings energy to others.

Experience in all areas of SDLC for feature-driven web apps. Writes defining documents related to planning: finance, schedules, risk management & progress control. Seeks to extend beyond project mechanics and into true business partnerships.

Commands solution-selling methods to generate high-value sales channels and to close large per-contract deals. Stakes out and maintains C- and VP-level relationships. Technically savvy with strong IT experience yet retains an executive-level understanding of managing resources, serving customers and generating profit.

Shannon Swenson’s Specialties:

Right Brain: SEM, social media, community management, WOM / buzz marketing, integrated campaigns, online memes, online brand stewardship

Left Brain: SEO, media & search buy/placement/analytics, web analytics, web application architecture, server architecture, ecommerce platforms, data modeling


Shannon Swenson’s Experience

  • Tech Services Account Manager

    Powered, Inc.

    (Online Media industry)

    December 2008Present (8 months)

    I liaison between engineers, content & account management on a leading social media platform. I work on learning centers, communities & product research channels for Amerisave, Atkins, HP, Motorola, Radio Shack & Sony.

  • Strategic Advisor

    SQPN

    (Non-Profit; 1-10 employees; Media Production industry)

    March 2005Present (4 years 5 months)

    Consultant to an award-winning podcasting / new media enterprise in areas of social media integration, member development & sponsor development.

  • Sr. Interactive Producer

    GSD&M's Idea City

    (Public Company; 501-1000 employees; OMC; Marketing and Advertising industry)

    November 2007August 2008 (10 months)

    Digital Producer/Consultant on John Deere, World Market, BMW, American Legacy Foundation, Hallmark, Marshall's and US Air Force as well as pro-bono and new agency business.

  • Founder

    Stream Studio

    (Privately Held; 11-50 employees; Online Media industry)

    November 1997November 2007 (10 years 1 month)

    Founder of a successful interactive agency with a diverse and satisfied client roster. Winner of industry awards for design & functionality. Business press recognition for top sales in Austin. Clients include Technicolor, Northrop Grumman, Southwest Airlines, Dell Computer Corp. the State of Texas + scores of small businesses, nonprofits, government and education contracts.

  • Interactive Project Manager

    HC&B Healthcare Communications

    (Privately Held; 11-50 employees; Marketing and Advertising industry)

    July 2007September 2007 (3 months)

    Interactive consultant for new business clients, SEM/SEO and operations.

  • Project Manager

    Southwest Airlines

    (Public Company; 10,001 or more employees; LUV; Airlines/Aviation industry)

    February 2006April 2006 (3 months)

    • Led a cross-functional group to charter a system-wide RAD project to train and certify parts inspectors in the Mechanical Division
    • Used an eXtreme PM approach to discern owner needs and why
    • Identified key internal staff and resources
    • Identified internal and FAA standards and constraints
    • Drafted Planned Value, cost & time scope, functional requirements, Pathlore LMS integration, QA, testing and rollout effort
    • Reported directly to the Chief Inspector of the airline

  • Project Manager

    Dell

    (Public Company; 10,001 or more employees; DELL; Online Media industry)

    19982002 (4 years)

    • Managed high-profile rapid app projects for multiple lines of business
    • Account management, acceptance management, change controls
    • Managed $1M+ annual budgets & multiple schedules of dispersed talent
    • Worked with stakeholders to charter projects (requirements, scope definitions critical path dependencies, schedule, cost & ROI forecasting)
    • Managed business critical software projects from beginning to end
    • Streamlined web publication to realize cost savings
    • Gathered requirements & performed risk analysis for an enterprise LMS, online document storage & a product launch matrix
    • Performed during volatile periods. Managed onsite & contract talent to maintain uninterrupted business flow during high-demand rapid-growth and RIF quarters
    • Worked within internal IS/IT standards to deliver complex stand-alone MS SQLServer & Oracle solutions. Enabled smooth hand-off for ongoing support via technical docs and train-the-trainer sessions
    • Actively sought partner opportunities

  • Program Manager

    Technicolor

    (Public Company; 5001-10,000 employees; Entertainment industry)

    19982000 (2 years)

    • Supplied immediate business continuity during a crisis
    • Managed IT projects with Scrum-like Agile methods to bring stability & standards to a new fast-growth division
    • Managed budgets & colocation schedules/travel
    • Established SOPs, backup plans & technical documentation for mission-critical systems
    • Reverse engineered a custom CRM tool to ease dependency & volatility
    • Developed a disaster plan that limited exposure during two black-outs & Y2K
    • Performed Gap Analysis for enterprise transition from an organic mashup to Oracle
    • Managed successful integration with major vendor & customer supply chains
    • Hardware/software procurement
    • Sales engineering helped establish $1M-$10M+ sales pipelines & close large single campaign contracts
    • Worked directly with marketing & IT teams at Disney, Miramax, Buena Vista, DreamWorks, Paramount, Sony, Lionsgate, Warner Bros. & Universal Studios on behalf of client
    • Provided weekly status reports & monthly cost/scheduling variances

  • Extranet Developer

    Power Computing

    (Privately Held; 1001-5000 employees; Computer Hardware industry)

    September 1996December 1997 (1 year 4 months)

    • Successfully leveraged emerging web-based technologies to consolidate staff efforts, increase sales and improve customer service
    • Innovative rapid deployment out-paced leaders like Apple, Microsoft and Netscape to give the company a powerful edge over competitors
    • CRM evaluation (SAP & Clarity), testing & deployment of a custom solution
    • Intra-departmental mediation / bureaucracy navigation to get results
    • Successful merger of a web-based extranet serving outsourced teams across the US


Shannon Swenson’s Education

  • The University of Texas at Austin - The Red McCombs School of Business

    CMBA , Business , 20012001

  • The University of Texas at Austin

    BA , Psychology, Family Relationships, Child Development , 19941996

  • The University of Texas at Arlington

    Military Science 19901993

    Activities and Societies:
    Sam Houston Rifles

Additional Information

Shannon Swenson’s Websites:

Shannon Swenson’s Interests:

Emerging technologies, integrated media, best practices, community development, leadership, entrepreneurship, investing, history, literature, art & design, puzzle games, Criterion movies, philosophy, theology, beer, humor, and the outdoors. Order varies monthly.

Shannon Swenson’s Honors:

2008 Cannes Lion Finalist, Cyber (Sr. Producer on BMW 1-series Rampenfest campaign),
Austin Business Journal Top 25 Web Agency,
Multiple SXSW Web Award nominee,
Madam CJ Walker Award for Business Growth, CCAACC,
Various awards for design excellence in client industries


Shannon Swenson’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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