a senior at Boston University, an Intern at Mullen, and an aspiring digital/social marketer
Greater Boston Area
- Current
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- Intern at Mullen
- General Manager at butv10
- Assistant Program and Marketing Coordinator at Academy of Media Production; College of Communication at Boston University
- Student Admissions Volunteer at Boston University
- Past
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- Co-Marketing Coordinator at butv10
- Social Media Intern at Schneider Associates
- Program Assistant, Institute for Television, Radio and Film Production, College of Communication at Boston University
- Mac Specialist at Apple Retail
- Co-Editor-in-Chief at The Journal
- Snow Castle Student Supervisor at Schenectady Ski School
- Education
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- Boston University
- Recommended
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3 people have recommended DJ - Connections
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135
connections
- Industry
- Public Relations and Communications
- Websites
DJ Capobianco’s Summary
I'm a senior at Boston University studying communications (but I've also taken classes in business, management, psychology, and video production). I'm particularly interested in higher-ed, high-tech and entertainment marketing public relations—or anything that's high-energy, authentic, innovative and personal.
DJ Capobianco’s Specialties:
Social Media theory and tools (Twitter, Delicious, Wordpress, Facebook, etc); Adobe Photoshop, InDesign, Illustrator; Vocus, Cision, Factiva; Apple OS X, iLife, iWork; Microsoft Office
DJ Capobianco’s Experience
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Intern
Mullen
(Public Company; IPG; Marketing and Advertising industry)
June 2009 — Present (2 months)
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General Manager
butv10
(Entertainment industry)
May 2009 — Present (3 months)
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Assistant Program and Marketing Coordinator
Academy of Media Production; College of Communication at Boston University
(Educational Institution; Higher Education industry)
December 2008 — Present (8 months)
-Develop social and new media outreach strategies to complement traditional tactics
-Outreach directly to prospective students and parents in person and through social media
-Create, launch and monitor the Academy’s Facebook page
-Discover new direct contacts from among video, radio and newspaper activity advisors at high schools across the country -
Student Admissions Volunteer
Boston University
(Educational Institution; Higher Education industry)
September 2006 — Present (2 years 11 months)
-Lead groups of 15-50 prospective students around BU’s Charles River Campus
-Create a memorable guest experience by blending personal stories with university facts
-Engage prospective students in one-on-one discussions in the visitors center
-Pioneer the brand-new Extended Campus Visit program, a three-hour tour with even more information and quality interaction with highly-interested University guests -
Co-Marketing Coordinator
butv10
(Broadcast Media industry)
January 2008 — May 2009 (1 year 5 months)
-Pitch to media outlets through news releases, letters and email
-Develop university-wide station promotions
-Design printed collateral for the station, as well as for individual shows
-Assist the General Manager with developing and executing station benchmarks and goals -
Social Media Intern
Schneider Associates
(Privately Held; Public Relations and Communications industry)
June 2008 — December 2008 (7 months)
-Monitored and analyzed clients’ social media presence, including Facebook and Twitter accounts
-Researched and wrote briefing documents on emerging technologies for agency leadership
-Composed entries for the agency’s flagship blog, LaunchPR, as well as for their smaller blogs, MommiesClique and Most Memorable New Product Launch Blog
-Developed and presented a strategic launch plan as part of the agency’s intern project
-Assisted the receptionist at the front desk by answering phone calls and greeting visitors -
Program Assistant, Institute for Television, Radio and Film Production, College of Communication
Boston University
(Educational Institution; 5001-10,000 employees; Higher Education industry)
July 2008 — August 2008 (2 months)
-Plan, schedule, recruit and implement social and recreational (i.e.
non-academic) evening and weekend events along with the Program Coordinator
-Supervise students in the residence hall and at events on and off campus; conduct nightly curfew check
-Handle after hours emergencies with students while interacting with
Residence Life and ITRP staff in accordance with University procedures -
Mac Specialist
Apple Retail
(Public Company; AAPL; Retail industry)
June 2006 — February 2008 (1 year 9 months)
-Engaged customers in transformational personal selling experiences demonstrating the power, ease and simplicity of Apple technology
-Met each of the companies individual retail sales goals
-Actively trained aspiring Mac Specialists on the nuances of Apple’s challenging retail environment
-Presented workshops that extended the skills of current Apple customers, demonstrating the latest products
-Translated complex technical concepts into layman's terms without belittling clients -
Co-Editor-in-Chief
The Journal
(Non-Profit; 51-200 employees; Newspapers industry)
September 2004 — June 2006 (1 year 10 months)
- Managed the entire 80 person staff of the newspaper as well as the actual printed product.
- Elevated The Journal to become the “Best in State,” according to the Newhouse School of Communication at Syracuse University -
Snow Castle Student Supervisor
Schenectady Ski School
(Privately Held; 51-200 employees; Recreational Facilities and Services industry)
November 2003 — February 2006 (2 years 4 months)
- Coordinated a staff of over twenty apprentice, junior and senior instructors of the Snow Castle and Ski Tykes program, one of the school’s biggest programs.
- Troubleshooted technical and professional issues with parents and the co-presidents of the organization
- Mentored aspiring instructors in their instruction and management of their classes.
DJ Capobianco’s Education
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Boston University
Bachelor of Science , Communication Studies, concentrated study in Psychology , 2006 — 2010 (expected)
- Activities and Societies:
- President's Hosts, Admissions' Ambassadors, butv10
Additional Information
DJ Capobianco’s Websites:
DJ Capobianco’s Interests:
technology, web 2.0, photography, amazing advertising campaigns, innovative marketing strategies, music of all kinds, Boston, psychology
DJ Capobianco’s Groups:
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Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators -
Boston University Students, Alumni, Faculty and Staff Members Networking group. -
Tweeple -
Apple - Current and Former Employees -
twitter innovators Innovation & Creativity Network of Tweeters -
PROpenMic Members -
Boston PR Professionals -
Social Media for Social Change -
butv10 -
Inbound Marketing Network
DJ Capobianco’s Honors:
-2003-2006 Overall Best Newspaper: The Journal—Gold, Empire State School Press Association, Syracuse University
-2006 Use of Photography in Page Design—Gold, Empire State School Press Association, Syracuse University
-2006 Portrait Photo—Gold, Empire State School Press Association, Syracuse University
-2006 Photo Layout—Silver, Empire State School Press Association, Syracuse University
-2006 Use of Advertisements in Page Design—Silver, Empire State School
Press Association, Syracuse University
-2006 Layout and Typography—Honorable Mention, Empire State School
Press Association, Syracuse University
-2005 Excellence in French Four Honors and Advanced Journalism classes
-2005 Nominated by Betsy Taylor, Recreation Coordinator for Our Lady of Mercy Life Center for 13 Kids Who Care, sponsored by News Channel 13, St. Peter’s Hospital, and The Albany Times Union
-2005 Excellence in Photography—First Place, American International College Scholastic Press Forum, Springfield Mass
DJ Capobianco’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
