Dave Rigotti

Past

Vice President of Marketing, Member at Alpha Kappa Psi - Gamma Eta Chapter
Owner at Freezing Hot
Associate Product Manager Intern on Live Search Business Unit at Microsoft

Organic Search Marketing Intern at Quicken Loans

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Education

University of Toledo

Recommended

24 people have recommended Dave

Connections

246 connections

Industry

Marketing and Advertising

Websites

Dave Rigotti’s Summary

Dave is a writer, speaker, and Internet marketer. He is the owner of Freezing Hot, a small Internet marketing company that develops measurable marketing campaigns for small and large businesses alike. He’s had internships with some of the most well-known and influential brands in the world, conducting search engine optimization and developing marketing communication strategies. In July, Dave will be joining Microsoft as a Product Manager on Live Search.

Dave recently graduated from The University of Toledo (BBA with Honors, magna cum laude, 2009) after majoring in marketing and entrepreneurship, family and small business. His is currently working on getting his thesis, titled “The Social Media Use of Obama and McCain: The correlation between the use of social media Web sites among different age groups and the influence of such sites on the 2008 presidential election,” published.

View more at http://daverigotti.com/about

Dave Rigotti’s Specialties:

adobe photoshop, microsoft office suite, wordpress, html, css, php, google adwords, microsoft adcenter, yahoo search marketing, panama, search engine optimization, seo, pay per click management, ppc, link building, google analytics, facebook, myspace, twitter, digg, linkedin, stumbleupon, word of mouth marketing, blogging

Dave Rigotti’s Experience

Vice President of Marketing, Member

Alpha Kappa Psi - Gamma Eta Chapter

(Non-Profit; Non-Profit Organization Management industry)

April 2007 — May 2009 (2 years 2 months)

Routinely exceed requirements, expectations, and goals

Led the planning, design, development, and launch of a new website

Initiated new cost and time saving programs while increasing awareness of the Fraternity

Spearheaded an event that drew over 350 people and raised hundreds of dollars for the homeless
Owner

Freezing Hot

(Marketing and Advertising industry)

August 2007 — May 2009 (1 year 10 months)
Associate Product Manager Intern on Live Search Business Unit

Microsoft

(Public Company; 10,001 or more employees; MSFT; Computer Software industry)

May 2008 — August 2008 (4 months)

Developed a clear recommendation for an effective pre-sales environment for Microsoft Virtual Earth

Engaged work communities and leaders to create and deliver a communication plan and bill of materials for new program

Analyzed Virtual Earth’s (and competitor’s) use of blogs and presented recommendations for increasing their effectiveness
Organic Search Marketing Intern

Quicken Loans

(Privately Held; 1001-5000 employees; Financial Services industry)

May 2007 — August 2007 (4 months)

Won Word of Mouth Marketing Association Award for Yahoo Answers “Knowledge Partner” Campaign

Have had works mentioned in such publications as The LA Times, Cleveland Plain Dealer, ESPN.com, Techcrunch.com, and others

Increased natural search / search engine referrer traffic over 30% in less than 4 months

Developed internet marketing strategy using strictly web-assisted word of mouth and public relations for Quizzle.com, which became a Word of Mouth Marketing Association Case Study (2008) and has created nearly 100,000 accounts on Quizzle.com with no advertising budget

Dave Rigotti’s Education

University of Toledo

Bachelor of Business Administration , Marketing, Entrepreneurship , 2005 — 2009

Dean’s List, President's List, Teacher's Assistant for Career Development course, Alpha Kappa Psi All Academic Team

Activities and Societies:

Alpha Kappa Psi

Additional Information

Dave Rigotti’s Websites:

Dave Rigotti’s Interests:

Web and Internet marketing, technology, start-up companies, entrepreneurship, gadgets, networking, outdoor activities, fencing, photography, and meeting new people.

Dave Rigotti’s Groups:

The University of Toledo, Alpha Kappa Psi, Beta Gamma Sigma, Toastmasters International, Social Media Breakfast: Toledo

Personal Branding Network
Alpha Kappa Psi
eMarketing Association Network
Online Advertising Professionals
Alpha Kappa Psi - Gamma Eta Chapter
Beta Gamma Sigma - The International Honor Society Recognizing Business Excellence
Detroit Startup Weekend
Career Fire.com
Dot Connector