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Cache Walker shared thisWe recently added a new furry friend to the farm, because new challenges and experiences are kind of our thing. If you're looking for a new #customermarketing or #customeradvocacy role, please let me know. I know of a team looking to make a great addition, and would love to connect you.
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Cache Walker shared thisI officially got the nod for UserEvidence Highline 2026, which means I’ll be leaving my cows behind for a few days this August to head to Jackson Hole. I’m stoked to swap my farm chores for some time with peer practitioners swapping real stories in the mountains. See you in Wyoming! 🏔️✨
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Cache Walker shared thisIs there anything better than our CCO, Nanhi Singh, and our Trellix customers being perfectly in sync? Check out why our customers are at the heart of everything we do. 👇 #TrellixCustomersCache Walker shared thisIn the modern threat landscape, what you can’t see can hurt you. Our customers share their experiences on #gartnerpeerinsights highlighting how Trellix NDR provides the clarity needed to secure complex environments. ➡️ https://gtnr.io/jnsSXWTFa
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Cache Walker shared thisTired of having to choose between AI innovation and data safety. ⚖️ Trellix is leading the shift from blocking to securing AI adoption through a holistic framework: 📋Policy: Clear guardrails 🧠Training: AI-aware users 💻Tech: Clear visibility and control Check out this fantastic new blog post from Laurie Robb (she's the best)!Preparing for the AI Tidal Wave: Securing Critical Enterprise DataPreparing for the AI Tidal Wave: Securing Critical Enterprise Data
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Cache Walker shared thisThis is an absolute gem of an opportunity, please let me know if you'd like me to introduce you to Evan Huck and at at UserEvidence.Cache Walker shared thisThis might be the most excited I’ve been about a job opening at UserEvidence - we’re hiring our first Customer Marketer! This is like building CS at Gainsight, or Demand Gen at Marketo, or RevOps at Clay - you’re building the customer marketing and advocacy function at the company that’s defining the customer marketing and advocacy function. Obviously we believe that customers are a company’s biggest asset, and now that we’re crossing 200 enterprise customers, it’s high time we invest in someone to own customer marketing here. We believe customer marketing has evolved way beyond just advocacy and content creation, and this role will be a critical revenue driver delivering pipeline, improving sales efficiency, driving retention (GRR + NRR), and activating our customers as our best sellers and advocates out in the market. In addition to advocacy, the role has some elements of community and lifecycle marketing. While requiring a wide skill set, we believe the modern customer marketer is capable of delivering a diverse but cohesive set of programs that create scaled value. You’ll use UserEvidence as your OS, and inform our product roadmap - and you’ll be the living example (lots of Champagne and Dog Food ;) in the customer marketing and advocacy community of how to scale impact with technology and AI. Remote in the US - w/optional hybrid offices in Jackson Hole, WY + Denver, CO Link to Apply here: https://lnkd.in/gg7B-spS #customermarketing
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Cache Walker reposted thisCache Walker reposted thisThis customer spotlight features a gas utilities provider that selected Trellix as their security provider after considering and evaluating other vendors such as TrendMicro and Microsoft. The company found that with Trellix, their organization benefitted from living security, allowing them to stay ahead of the latest threats. The feedback provided in this spotlight was collected and verified through a survey conducted by UserEvidence, an independent research firm, focusing on Trellix's customers. A great read, more info below. https://lnkd.in/gXBD3rdb #Cybersecurity
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Cache Walker shared thisThe amazing Trellix Comms and PR team is looking for a Sr. Manager of Executive Communications to act as a primary communications partner to our CEO and ELT. You will have the opportunity to work with some of my absolute favorite marketers, and we are excited to welcome new members to the team! We need a strategic thinker who can reduce noise, drive alignment, and ensure our leadership messaging is as innovative as our technology. Know someone who would be a great fit, hit me up! #Hiring #ExecutiveCommunications #PublicRelations
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Cache Walker reposted thisCache Walker reposted thisTrellix launches SecondSight for 𝐩𝐫𝐨𝐚𝐜𝐭𝐢𝐯𝐞 𝐭𝐡𝐫𝐞𝐚𝐭 𝐡𝐮𝐧𝐭𝐢𝐧𝐠! Trellix introduced 𝐓𝐫𝐞𝐥𝐥𝐢𝐱 𝐒𝐞𝐜𝐨𝐧𝐝𝐒𝐢𝐠𝐡𝐭, a new actionable threat hunting service designed to uncover advanced threats. John Fokker, VP Threat Intelligence Strategy at Trellix, and Niklas Chachalatos, Business Manager Security Services at Advania Sweden, address its impact. Will proactive threat hunting become essential for cyber resilience? Read the full story on SOC News: https://lnkd.in/dpj-4bEK #Cybersecurity #ThreatHunting #Trellix #SecondSight #ThreatIntelligence #CyberResilience #SecurityOperations #EnterpriseSecurity #SOC #TechNews #SecurityOperationsCenter
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Cache Walker shared thisThis is one of the most impactful customer facing releases I have been able to be a part of. Imagine having a second set of expert eyes hunting for threats across your infrastructure... #Trellix #SOC #ThreatHunting
Cache Walker commented on a post
1d
Yes sir! It's all about EVIDENCE my friend, good, bad or ugly it is all equally valuable to the customer truth and experience.
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Cache Walker reacted on thisCache Walker reacted on this$100 billion. That's what OpenAI reportedly expects to earn from ads inside ChatGPT by 2030, and it's a signal of just how fast the ground is moving under digital marketing. For 25 years, the playbook was simple: people search, links appear, traffic flows. A few weeks ago, Cannes Lions International Festival of Creativity took place, and the industry's biggest question wasn't how to win human attention anymore. It was how to influence an AI model. A few data points from the NYT's DealBook piece that stood out to us: - Adobe paid $1.9B to acquire SEO firm Semrush - Profound, which tracks how brands are described and cited across ChatGPT, Claude and Gemini, hit a $1B valuation just two years in - Some brands are building two versions of their content now: one written for humans, one optimized to be read by machines. It's a sharp, clear-eyed look at a shift that will touch every brand sooner than most expect. Visibility inside AI answers is becoming as strategic as SEO once was, and the brands paying attention now will have the head start. Well worth a read (link in comments)
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Cache Walker liked thisCache Walker liked thisAnother sharp piece of work from HUMAN’s Satori team. Their NewsJunkie investigation shows how sophisticated CTV fraud can be engineered to look legitimate at scale, and why continuous monitoring across the full supply path is essential to stopping it.Satori Threat Intelligence Alert: How NewsJunkie Spoofed Premium CTV Inventory At Scale - HUMAN SecuritySatori Threat Intelligence Alert: How NewsJunkie Spoofed Premium CTV Inventory At Scale - HUMAN Security
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Cache Walker reacted on thisCache Walker reacted on thisAs I learn more about AEO optimization (post 2 of ?) - I’ve started to think about LLM-readable content in 3 buckets: 1) Owned content - ie your website or other web properties you have direct control over - e.g. product pages, blog, customer community, research reports, etc 2) Open UGC 3rd-party - sites you don’t own but are built on user-generated content - G2, Reddit, LinkedIn, etc 3) Closed 3rd-party - sites you don’t own and editorial is fully controlled by that 3rd-party - e.g. industry analyst reports, 3rd-party listicle sites, competitor sites. ^ These are in order of how easy they are to do something about. 1) You control your website - you could and should optimize it for citations and visibility. Use tools like Profound and AirOps to understand what agents are searching for in your arena, and have specific pages with content and evidence that speak to those queries (e.g. industry, recency/dates, competitors, use-cases). 2) LLMs love UGC + reviews on 3rd-party sites like G2, Reddit, LinkedIn, and others. The best UGC comes from happy customers sharing details about how they’ve had success w/your brand. Build a Customer Advocacy motion that makes this process a consistent engine with tools like UserEvidence. 3) This is a tougher and more diverse bucket - some of it comes from hard, enduring work - ie earning leader status in a Gartner Magic Quadrant, industry publications, etc - some of it is certainly pay to play (e.g. magazine/forbes articles). There’s some tricks for sure, and check out tools like Noble for this bucket The encouraging piece is that all 3 of these buckets matter and have significant weight - and while all 3 are certainly optimizable, the first 2 (and especially 1) in particular you should have more direct control over. One immediate takeaway for marketing teams - Customer Advocacy, Evidence, and Proof are critical content and evidence drivers of citations and visibility that the LLMs appear to favor when giving their users answers.
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Cache Walker reacted on thisCache Walker reacted on thisAI in the Fast Lane is coming to Sydney on 23 July. Join Netskope and industry experts at the W Hotel Sydney for a morning focused on how organisations can gain visibility into shadow AI, deploy GenAI guardrails, protect runtime interactions, and use AI Red Teaming to strengthen security before issues reach production. Netskope's Chief Evangelist, Bob Gilbert, and Global Senior Product Solutions Manager for AI, Melody Nouri, will be leading the conversation. Space is limited. Register here: https://lnkd.in/gM4tWQ83 #AISecurity #Cybersecurity #ZeroTrust #CloudSecurity #Netskope
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Cache Walker reacted on thisCache Walker reacted on thisGreat first week at Walmart! I’m excited for the opportunity and looking forward to what’s ahead.
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Cache Walker reacted on thisCache Walker reacted on thishere's the deal with third-party reviews (G2, GPI, TrustRadius, PeerSpot, etc.); in my experience, your sellers don't really know how to use them well intuitively or even be aware that they can be used in their deals. and maybe you're not sure how to do that either (that's ok! most of us don't know what we're doing like 90% of the time). so, what ends up happening is that you source reviews, get listed in grids, quadrants, lists, and reports, and maybe that gets a post on LinkedIn from the brand and a mention in a slack channel and that's it. and that's going to make it difficult to justify the $$$ you're spending on platform or content fees. so, how do you get value out of them? here's a few suggestions that have worked for me: - build a dedicated page on your website that includes badges, links to reports, and details from reports/grids/quadrants or any other doodads or awards you've earned. - for any of these ego boosters that come out on a regular cadence, set up a preview session where you invite your product, PMM, growth/demand teams and go over what's new, what you want to highlight, and the stuff you're planning to do before the next time. - work with your sales enablement team to do a more targeted session on how to use the collateral in deals. - turn the best reviews into slides or things sellers can put into decks or snippets they can add to emails. - follow up with positive reviewers and ask them to join your reference pool. - make sure you have some kind of notification or closed loop process to let account teams know when their customer has left a review and inform product teams about feature suggestions or gaps. is this a lot of work? some of it is, kind of. but this is how you get the value out of the subscription fees you're paying. otherwise you're probably overpaying and just need to set up your vendor portals and low-tier or free options.
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Cache Walker reacted on thisCache Walker reacted on thisI'm incredibly happy to announce my new role as Regional Sales Leader for the UAE, Qatar, Oman, and Turkey at Trellix! Looking back at my time as an Enterprise AM, I’m deeply grateful for the trust our clients and partners have placed in us. A massive thank you to the Trellix management team for their trust, confidence, and for giving me the platform to lead in this new capacity. A very special thank you also to Khalid Alateeq for his incredible mentorship, guidance, and unwavering support that helped pave the way for this next step. The cybersecurity landscape across the Gulf and Turkey is moving fast, and I’m looking forward to driving our regional growth and helping organizations build genuine resilience. To our partners and customers across the region—I can’t wait to collaborate even more closely with you all. Let’s get to work! #Trellix #Cybersecurity #TechLeadership #GulfTech #Turkey
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